How to Structure the Value Conversation

The Value Pricing Podcast

‘That all sounds great! So, what’s it going to cost?’

PANIC!

Whenever I heard this question, I used to go into panic mode – I’d freeze up, I’d stumble out something like ‘oh, well, let me take a look at some things and I’ll get back to you…’ – cringe!

Then I’d send a proposal in the mail (with a price WAY TOO LOW).

The pricing conversation used to be something I absolutely HATED. I had no idea what to price, I felt like the client was always going to think I was too expensive and complain, and I felt like I really needed to convert loads of clients to grow my business.

So, I underpriced for way too long. I won over 200 clients in just 4 years - and almost went bankrupt because of it.

It wasn’t until I discovered value pricing that I saw the error of my ways.

I can’t even describe the relief – and the amazement – the first time someone accepted a price 3 times what I originally charged without batting an eye!

With value pricing, I could break the pricing process down into 3 steps and charge a premium price with absolute confidence the client was going to be happy to pay. The client could see the value, and CHOSE to pay a high price for it.

It changed my life. So, I’m sharing the process with you.

In this episode you will learn:

✅ The 3 stages of the value conversation

✅ The 3 types of questions to ask to uncover what your client values

✅ How to get your client to value your service

✅ The 2-meeting approach to pricing

✅ How to get the highest possible price from your client

When you can structure your value conversation and confidently charge high prices, you will never have to struggle or feel uncomfortable talking about the price again.