How to Create a Great Pricing Strategy (and avoid a bad one)

The Value Pricing Podcast

Do you have a clear pricing strategy?

If the answer is yes, AWESOME, you can skip this episode – you are clearly high above the majority of accounting professionals.

If the answer is no… do you ever find yourself working ridiculously hard and not making enough money to show for it? Or do you very often hear your clients say ‘that’s too expensive’. Coincidence?

In fact, let me revise that question…

Forget a ‘clear’ strategy, do you have a pricing strategy at all?

Or is it all basically guesswork, plucking a random number from the air and saying ‘ah yes, this will be my hourly rate’.

The thing is, having worked with the accounting profession for over 2 decades there is something I know for absolute certain:

“Accountants and Bookkeepers are too cheap.”

Most of the accounting professionals I talk to are overworking and underpricing.

They don’t have a pricing strategy at all because - let’s face it – no one ever actually taught us how to price!

Sure, we are the ‘numbers’ people, but that doesn’t mean we inherently know how to price!

But PRICE is the fastest way to change PROFITS – so having a great pricing strategy is ESSENTIAL.

So, that’s what I’m teaching you today.

In today’s episode you will learn:

✅ Why having no pricing strategy nearly brought me to bankruptcy

✅ 3 different pricing strategies you could use

✅ Why a clear marketing strategy will lead to a clear pricing strategy

✅ How to fill your business will high paying clients that are great to work with

Having a pricing strategy will give you more control and confidence over your prices. It will remove the stress of the pricing conversation, and you will never have to worry about making a loss on unexpected projects or scope creep.