For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? Learn about your ad choices: dovetail.prx.org/ad-choices…
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The Unscripted SEO Interview Podcast
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Content provided by jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
101 episodes
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Mark all (un)played …
Manage series 3458098
Content provided by jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by jeremypenguin@gmail.com (Jeremy Rivera) and Jeremy Rivera or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
101 episodes
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1 Michael Buckbee: The Evolving Landscape of AI Search and its Implications for SEO 56:16
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Play Later Play Later Lists Like LikedSummary In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee , the owner of Knowatoa , an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO. They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a strategic approach to optimizing SEO in the age of AI. The conversation also touches on the importance of sentiment analysis, competitive ranking, and the challenges posed by hallucinations in AI search results. Buckbee emphasizes the need for SEOs to adapt to these changes and leverage AI tools effectively to enhance their strategies. Takeaways AI search is rapidly evolving and is already impacting SEO. The Biscuit Framework provides a structured approach to SEO in the AI era. Sentiment analysis is crucial for understanding how AI perceives brands. Unique distribution channels are essential for effective SEO strategies. Hallucinations in AI search results are a significant challenge that needs addressing. AI tools can enhance productivity but require careful implementation. The future of search will involve more strategic thinking beyond Google. Understanding competitive ranking is vital for SEO success. AI search services are still in their infancy and improving rapidly. SEOs must adapt to the changing landscape to remain relevant.…
1 SEO Bytes: Google Search Console - Crawled Not Indexed, Discovered Not Indexed 3:40
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Play Later Play Later Lists Like LikedWhile Google Search Console data for traffic is not accurate , it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overview on how to use those functions, in combination with some other tactics to ensure all your pages are indexed properly.…
1 Jesse Ringer: Recognizing SEOs New Challenges, & Remaining Optimistic 45:41
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Play Later Play Later Lists Like LikedIn this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO , the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance of human connection , the significance of E-E-A-T in SEO, and the future of the industry amidst AI advancements. The discussion wraps up on a positive note, highlighting successful SEO campaigns and the excitement for the future of the field. SEO is essential for every business that has a website. The value of search engines is increasingly hard to demonstrate. AI content creation poses challenges for traditional SEO practices. Building brand trust through community engagement is crucial. E-E-A-T (Experience, Expertise, Authority, Trust) is vital for SEO success. SEO strategies must evolve to include brand-centric approaches. Human connection and niche knowledge are key in law firm SEO. Innovative strategies can help businesses stand out in a crowded market. Maintaining optimism in the SEO industry is important despite challenges. Successful SEO campaigns can lead to tangible business growth.…
1 Jesse Mcdonald: UX + SEO Sitting In A Tree (and SaaS SEO, Brand building & market trend analysis) 43:23
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Play Later Play Later Lists Like LikedIn this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate with clients, the significance of usability in SEO, and how to find interest in seemingly boring topics. The conversation emphasizes the need for collaboration between SEO and UX teams and the importance of understanding client goals to drive successful SEO strategies. In this conversation, Jesse McDonald shares insights on navigating the complexities of SaaS marketing, emphasizing the importance of product-led strategies and adapting to the evolving landscape of SEO influenced by AI. He discusses the shift from traditional SEO to a focus on search experience optimization, highlighting the need for brands to build authority and trust. Jesse also provides actionable strategies for effective keyword research, underscoring the significance of understanding market trends and user experience in driving successful marketing initiatives. takeaways Jesse McDonald has over 11 years of experience in SEO. The intersection of design and SEO is crucial for user experience. SEO is a two-algorithm world: crawler and user algorithms. Usability is a key factor in SEO success. Combining UX and SEO can enhance content performance. Data-driven decisions are important, but intuition also matters. Understanding client needs is essential for effective SEO strategies. Navigating client relationships requires clear communication. Finding interest in boring topics can lead to innovative strategies. The SEO landscape is evolving with AI and user behavior metrics. A thirst for knowledge will help you regardless in your current situation and in the long term. It's really easy to get stuck in the weeds with technical issues without prioritizing what truly matters. Combining content and design resources can significantly enhance user engagement and authority. In the age of AI, adapting SEO strategies is crucial for maintaining visibility and relevance. Building brand authority is essential for being top of mind in the purchasing process. SEO is evolving into search experience optimization, focusing on user experience and engagement. Addressing user problems directly is more effective than relying solely on marketing jargon. Effective keyword research requires deeper analysis beyond basic metrics. Prioritizing content based on market trends can lead to better outcomes. Understanding the competitive landscape is key to successful SaaS marketing…
1 Daniel Molina: Building A Killer Local Service Agency That Connects with Customers & Brand 40:34
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Play Later Play Later Lists Like LikedIn this conversation, Jeremy Rivera interviews Daniel Molina , the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Daniel shares insights on client communication, managing expectations, and the challenges of working with both small and large clients in the marketing landscape. In this conversation, Daniel Molina discusses the intricacies of SEO and PPC strategies, particularly in seasonal markets for contractors and service professionals. He emphasizes the importance of local SEO, content quality, and the evolving nature of branding in the digital age. The discussion also highlights the necessity of human connection in marketing and the significance of establishing clear client expectations and baselines for success.…
Jeremy Rivera: When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outside and touch grass, or we need to get outside and touch trash. We need to get out into the community and use real world events, organizing a community cleanup , organizing a charitable event, renting a photobooth , holding classes, pushing our organizations, our businesses to hold seminars, teach the community how to do things that are associated with your particular business. It's hard to say in general. exactly what it is that you need to do, but you need to step away from SEMrush. SEMrush is not SEO. It's a tool. It can provide some usable data. It can provide some insight, but we need to go outside the box. We need to go outside the software and do something that's going to make a difference.…
1 Gus Pelogia: Adapting to Search Technology Changes in SEO 55:18
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Play Later Play Later Lists Like LikedIn this episode of the Unscripted SEO podcast , Jeremy Rivera interviews Gus Pelogia , a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance of effective communication with stakeholders, adapting to changes in search technology, and the future of SEO in a rapidly evolving landscape. In this conversation, Jeremy Rivera and Gus Pelogia explore the complexities of SEO in the modern digital landscape. They discuss the challenges of attribution, the influence of social media on search behavior, and the importance of cross-channel collaboration. The conversation highlights the need for SEO professionals to adapt to changing consumer behaviors and the significance of user feedback in enhancing user experience. They also touch on the role of branding in SEO and the potential of AI tools to streamline SEO tasks.…
1 Conquering Knoweldge Graph With Callie Scott of Blue Orchid Digital 8:45
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Play Later Play Later Lists Like LikedSummary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizing it, and using structured data. The discussion also touches on the challenges businesses face in this process and the patience required to see results.…
1 Auditing Link Quality & Building SEO businesses With Bradley Benner 1:01:11
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Play Later Play Later Lists Like LikedA link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space. ---> Check out the full recap with quotes, take-aways, insights and more. Bradly digs into some data about utilizing relevance signals from Majestic and other tools, which he screenshares, so check out the video . If you want to learn more from Bradley try his Hump Day Hangouts Weekly Q&A Webinar (Free). Prepost questions and watch the most current replay here . Takeaways Bradley started learning SEO to generate leads for his contracting business. He became fascinated with the power of manipulating Google search results. Bradley transitioned from contracting to running a local SEO agency. He developed a niche in tree service contractors to streamline his services. Productization allowed him to scale his agency effectively. Standard operating procedures (SOPs) helped in delegating tasks. Cold email outreach remains a powerful tool for client acquisition. Link building should focus on topical and geographic relevance. Bradley has built a successful white label link-building agency. Transparency in processes leads to higher conversion rates. SEO has evolved from a two-dimensional to a three-dimensional system. Site-wide quality scores now influence individual page rankings. Topical relevance is crucial for effective link building. Geographic relevance significantly impacts local SEO performance. Competitive link analysis is essential for successful link building campaigns. Brand authority plays a critical role in SEO success. Links with topical relevance yield better results than those based solely on third-party metrics. Building a diverse link profile is important for natural-looking backlinks. Owning part of the information ecosystem can enhance SEO efforts. Focus on relevance and quality over quantity in link building. Want more? Check out the slide deck on slideshare , SOP spreadsheet…
1 Dominate Local SEO By Actually Using GBP: Marilyn Jenkins 36:59
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Play Later Play Later Lists Like LikedIn this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins , CEO and founder of Law Marketing Zone , about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies. Marilyn emphasizes the need for brand consistency across platforms and the significance of engaging with local communities to enhance SEO efforts. The conversation also touches on content marketing strategies and the changing landscape of link building.…
1 Local SEO, Building SEO Business, & Topical Link Relevance Insights from Bradley Benner 1:01:11
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Play Later Play Later Lists Like LikedMy mind was definitely blown away during this conversation with Bradley Benner of Semantic Links & Semantic Mastery. We went through his extensive history in SEO, creating rank and rent sites, developing agencies. teaching courses and ultimately doing white-label agencies for services provided to other agencies. Resources Referenced By Bradley Benner: Semantic Mastery Youtube Channel Here's some great take aways from the interview: Transparency in processes leads to higher conversion rates. SEO has evolved from a two-dimensional to a three-dimensional system. Site-wide quality scores now influence individual page rankings. Topical relevance is crucial for effective link building. Geographic relevance significantly impacts local SEO performance. Competitive link analysis is essential for successful link building campaigns. Brand authority plays a critical role in SEO success. Links with topical relevance yield better results than those based solely on third-party metrics. Building a diverse link profile is important for natural-looking backlinks. Owning part of the information ecosystem can enhance SEO efforts. Focus on relevance and quality over quantity in link building. Practical Example: Take a look at this article exploring the benefits of Collagen , you can see they utilize expert quotes as a strategy. They would benefit greatly by finding other sites in the health and wellness space that would display and include their expert quotes in them. Killer Quotes: "Sometimes they'll say, well, what is the average DA or DR of your links? And I tell them like, I don't know, because I don't even track that. But let me ask you a question. Why is that important to you? And I swear to God, I never get a clear answer out of that." - Don't use DR/DA 3rd party metrics for links. "When Google kind of shifted away from a keyword based algorithm to an entity based algorithm, the way that I envisioned this is it went from a two dimensional document retrieval system to a three dimensional document retrieval algorithm." SEO as a business is HARD: "Just because you know SEO doesn't mean you know anything about marketing. And so you can be a really good technical SEO and suck at marketing, and you're gonna have a really hard time monetizing that skill."…
1 Mark Williams-Cook: The Jam Sandwich, PAAs, Brand & Entity Optimization 1:11:32
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Play Later Play Later Lists Like LikedJeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews. Explore the whole episode recap The discussion also highlights the significance of the People Also Ask (PAA) feature in understanding user intent and query handling. In this conversation, Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO in the age of AI. "SERPs are always shifting, like a good surfer, you need to keep an eye on conditions before you jump into the water. It's good to know if an AI hurricane is headed your way" - Keith Bresee' of Traffic Dojo They discuss the importance of timely insights in SEO, the impact of AI on user behavior and search dynamics, and the interplay between AI overviews and traditional search features like featured snippets. Mark shares actionable strategies for SEOs to adapt to these changes, emphasizing the need for a comprehensive content strategy that caters to varying user knowledge levels. The discussion highlights the necessity for marketers to evolve their approaches in response to AI advancements and changing user expectations.…
1 The Art of High-Intent Keyword Targeting With Scott Gelber 31:56
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Play Later Play Later Lists Like LikedJeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing , shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions. The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical insights for SaaS companies looking to enhance their digital marketing effectiveness while maintaining focus on quality over quantity in lead generation.…
1 Shannon Lavenia: Transforming SEO By Focusing On The Customer Experience With 39:02
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Play Later Play Later Lists Like LikedIn this episode of the Unscripted SEO podcast, SEO book author Jeremy Rivera interviews Shannon Lavenia, co-founder of Brand Builder AI . They discuss the importance of branding for local service businesses, the evolution of SEO strategies, and how to create a unique brand identity. Shannon shares insights on the role of customer feedback in shaping a brand and emphasizes the need for a holistic approach to SEO that focuses on customer experience and measurable success through reviews and engagement. In this conversation, Shannon Lavenia discusses the critical importance of continuous SEO engagement and the transformative role of AI in optimizing SEO strategies. She emphasizes the need for businesses to adapt to the fast-paced content landscape by leveraging AI tools for content creation and optimization. The discussion also covers the significance of multi-channel approaches in SEO, the evolution of content strategies, and actionable steps for website owners to enhance their digital marketing efforts.…
1 Non-Lugubrious Ai Text Tool Use For SEO With Type.ai Founder Stew Fortier 37:32
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Play Later Play Later Lists Like LikedJeremy Rivera and Stew Fortier discuss the evolution and future of AI writing tools, particularly focusing on the product Type . They explore the selection of AI models, diverse use cases, and the integration of SEO strategies. The discussion also touches on enhancing writing styles, the role of images, and advanced writing capabilities that meet specific standards. Also they hit some specific SEO tasks that you can write down in your custom planner, you HAVE to add them to your to-do list ASAP. In this conversation, Stew Fortier and Jeremy Rivera delve into the evolving landscape of AI in content creation, discussing the balance between quality and quantity, the limitations of language models, and the societal implications of AI on employment. They emphasize the importance of understanding AI's capabilities and limitations, advocating for a more informed and cautious approach to using these tools in SEO and content strategy. Follow the reddit recap for more insights.…
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