902: How I've Sold $3.3 Million in Digital Products & Courses

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you!

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We dive into everything from understanding your audience’s needs and structuring a product ecosystem to using low-cost products as lead generators and the best way to balance live launches with evergreen strategies. Along the way, I share the importance of building a strong community, maintaining client experience, and staying resilient when things don’t go as planned. Want to find out what it takes to either pivot your service-based company into a digital product and course business or scale your current one?

Episode Highlights

• From Agency to Digital Education: The Role of Community & Networking [0:01:40]
• How Digital Products Offer Freedom & Growth Beyond 1:1 Services [0:12:30]
• Building a Product Ecosystem that Works for YOU [0:20:37]
• Why Visibility & Messaging Are Key to Digital Product Success [0:29:38]
• The Power of Resilience & Long-Term Vision [0:48:40]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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