SPI 516: The Numbers Are Vital, but This Is More Important

The Smart Passive Income Online Business and Blogging Podcast

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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