13. From Accidental Entrepreneur to Growing Intentionally with Caroline St. Amour

The Savvy Teacher Seller with Kristen Doyle

TPT sellers, raise your hand if you’ve ever referred to yourself as an "accidental entrepreneur". So many of us can relate to this phrase because most of us didn’t start our TPT stores thinking it would turn into a real business that brings in consistent income.

Maybe you started out because you were a customer on TPT and realized, hey, I can do this! So you decided to start creating resources that would help teachers and students while also making a little extra money to pay for your Starbucks. The next thing you know, you have hundreds of resources in your store, and a legitimate business on your hands.

Our guest today, Caroline St. Amour, is a fellow accidental entrepreneur. She started her TPT store after realizing that there were absolutely no resources for French teachers. When Caroline first opened her store about ten years ago, things were a lot different. With the teacher seller space being much less crowded than it is now, resources sold without needing to worry about things like detailed descriptions, well-designed covers, and pdf previews.

As time went on, Caroline realized that she needed to make some intentional changes in order to grow her business. She took my Profit Booster Bootcamp and learned about how important it was to optimize her product listings. Once she took what she learned and applied it, her views and conversions skyrocketed.

If you want to learn more about my next round of the Profit Booster Bootcamp, where you can learn to get results like Caroline did, you can get all the details here.

3:05 How Caroline first found accidental success with her TPT store

8:35 What Caroline has realized that she should have been doing all along in her TPT store.

9:52 The results that she has seen since she began optimizing her products

16:17 Tips for how to prioritize all the updates to your products

Learn more about my TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript and show notes, head here: https://kristendoyle.co/episode13

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