12. 5 Ways to Increase Your TPT Conversion Rate

The Savvy Teacher Seller with Kristen Doyle

If you know me then you know that I could talk about SEO, and how to leverage it for your business, all day long. However, there’s something else that teacher sellers like you really need to be doing in order to maximize your results and boost your sales. Can you guess what it is?

It’s optimizing your product listings for better TPT conversion rates!

You see, SEO will bring traffic to your product listings, but that alone won’t increase your sales. We need to actually convert those browsers into customers.

It comes down to this simple (but super important) equation: Page Views x Conversion Rate x Price = Your Sales. This is why SEO and optimizing your product listings work hand in hand.

So, if you're unsure if you have products that need to be updated for a better TPT conversion rate, where do you start? First, you need to take your emotion out of the equation and look at the product objectively. Then, answer the five questions that I'm sharing in this episode in order to determine whether or not a product needs to be updated. Once you answer these questions, you will have a plan for making your updates so that you can increase your TPT conversion rate as soon as possible.

1:26 The 3 factors you need to look at if you want to increase your sales

2:08 What the average TPT conversation rate is

3:25 5 questions you can ask yourself when it comes to looking at your products to decide which things need to be updated

7:12 Which should you work on first: product listing optimization or SEO optimization?
Sign up for The TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript, show notes, and a printable version of the 5 questions mentioned, head here: https://kristendoyle.co/episode12