How should companies go about pricing a product or service and how does this correlate with professional procurement thinking? With Per Sjofors.

The Real Life Buyer

How do you price a product or service correctly to boost sales and revenue whilst meeting the expectations and demands of procurement professionals and buyers?
ABOUT THE GUEST
As a professional purchaser, my DNA has a built-in instruction to seek, evaluate and challenge prices, so when I came in contact with my next guest, Per Sjofors, AKA “The Price Whisperer”, I just had to connect and welcome him to this show.
Having held numerous C-Suite positions including that of CEO and VPs of Marketing and Business Development, Per founded his company Sjofors and Partners Inc in May 2007 and has not looked back since.
Per, is a thought leader and author in everything pricing and helps companies develop their pricing strategies, training and marketing to drive higher growth, sales volume, and profit.
Website:https://sjofors.com/
LinkedIn:https://www.linkedin.com/in/persjofors/
ABOUT THE HOST
My name is Dave Barr.
I have been working as a Purchasing Manager for well over 20 years and have had the joy of working in various manufacturing industries throughout this time.
I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues and driving improvement through out the supply chain.
Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.
CONTACT ME, The Real Life Buyer @
Email: [e-mail]
Website: https://linktr.ee/thereallifebuyer
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Disclaimer
The views, information, or opinions expressed during this podcast are those solely of the host and guest(s) involved and do not reflect the views of any other individual or company. This podcast does not constitute professional advice or services. We do not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the information is strictly at your own risk and we will not be liable for any losses or damages in connection with any information provided.