Ep 160: Revolutionizing The Men's Skin Care Industry W/ Kelley Thornton

The Raygacy Show

As we all know direct-to-consumer marketing offers startups a unique opportunity to engage directly with shoppers and learn who is purchasing their products and what they like and don’t like at a more granular level than is feasible in brick-and-mortar, but driving initial discovery online can be a major challenge.

Quick question, What is the key to building a successful subscription business?

It’s probably the biggest question on your mind if you’re starting one of your own — or even if you’ve been running one for some time. Therefore, we’ve invited this amazing entrepreneur to answer these questions for you. His name is non-other than Kelley Thornton. He is the Founder and CEO of Tiege Hanley, a high-quality, affordable, and simplified men’s skincare brand. Kelley has built a successful men’s skincare company in four short years. Tiege Hanley has shifted that sales balance with a direct-to-consumer e-Commerce approach, reaching profitability just five months into its inception in 2016. Kelley is the catalyst behind the brand that’s changing the face of men’s skin health. With 20+ years of experience in consumer goods, he is a veteran of creating new and innovative ways to connect consumer packaged goods to customers, boasting annual sales in the multi-millions.

In this episode, Kelley will be sharing:

1) The Key To Creating A Successful Subscription Business

2) The Exact Way To Grow A Truly Niche Product

3) The Secret To Keeping Your Customers Happy & Engaged

Learn more about Kelley:

Website: https://www.tiege.com/

LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

Instagram: https://www.instagram.com/tiegehanley/

Youtube: https://www.youtube.com/@tiegehanley