E66: Erik Huberman's Hawke Method to Making Businesses Work

THE POWER OF REINVENTION with Kathi Sharpe-Ross

Entrepreneurs often make the mistake of entering into a business with an "all-in” mindset. Instead, you should Reinvent your company and pivot towards success by using the right marketing strategies.

In this episode, Erik Huberman shares his insights from his experience as CEO of the successful marketing agency, Hawke Media. He discusses how marketing can help your business stay afloat even in times of crisis. Erik also talks about the future of marketing in the wake of the Metaverse, Web 3.0 and NFTS.

Here are some power takeaways from today's conversation:

• Entrepreneurship is not about risk-taking; it’s about risk-mitigation.
• It is not the end if your business fails, you can always bounce back.
• A marketing strategy should help move the needle on your business.
• Success involves luck and timing.

[3:56] Becoming an Entrepreneur

Erik first dove into entrepreneurship at a young age so that he could buy a guitar. Growing up, he came to realize that there was a difference between hobbies and professions. Drawing that line means understanding that being good at something is not always synonymous with being passionate about it.

[12:54] Businesses and Web 3.0

Joining the Metaverse and investing in NFTs are all the rage right now. However, Erik cautions against the "shiny object syndrome” regarding these kinds of trends. There is a risk that these movements will only become buzzwords, with entrepreneurs of no real expertise on the subject weighing in. It's critical to understand how they make money in practice.

[20:38] The Hawke Method

Erik recently published the book, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar. Using his broad experience in marketing, he has condensed it into three pillars: awareness, nurturing, and trust.

[26:50] Fearing Failure

Everyone experiences moments of hesitancy and fear, especially when starting a business. To overcome your fear of failure, keep in mind that entrepreneurship isn't about taking risks. Rather, it is about risk-management.

Guest Bio:

Already the CEO of the successful marketing agency, Hawke Media, Erik Huberman has also launched a podcast, HawkeTalk, where he talks to notable people about their origin stories. Erik is also a published author with the book, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar.

Links to Resources:

https://hawkemedia.com/

https://www.hawkemethod.com/

https://www.linkedin.com/in/erikhuberman

For more Reinvention content, hundreds of engaging interviews and blogs visit - https://www.thereinventionexchange.com/

My Book - RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? - available on Amazon, Apple Books and at https://www.thereinventionexchange.com/shopthebook