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E055: Taking Risks as Female Founders in Fashion, Business, and Life with Rebecca Minkoff & Alison Wyatt
Manage episode 318721250 series 3269577
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What does it take to become successful in your industry? Today’s guests, Rebecca Minkoff & Alison Wyatt, define what it takes to grow a brand and keep up with the times and trends.
Rebecca is a global industry leader that offers a wide range of apparel, handbags, footwear, and accessories. She became an overnight sensation after designing a version of the iconic I Love New York T-shirt in 2001. Since then, she has hit the ground running as a contributing philanthropist, podcast host, and bestselling author. Alison is a veteran in the startup world having worked in a leadership capacity at iconic lifestyle and culture-shifting companies like Goop and Refinery29.
Together, Rebecca and Ali co-founded Female Founder Collective, a network of businesses led by women who invest in women's financial power across a socio-economic spectrum. They encourage and support women out there who are trying to find their voice trying to find their space, their place, and their confidence in doing the things they're passionate about.
Here are some power takeaways from today’s conversation:
- Where Rebecca’s inspiration comes from
- Reinventing through COVID times
- Looking at trends in building an e-commerce brand
- Overcoming moments of fear
- Managing expectations and taking risks
Episode Highlights:
Reinventing Through COVID Times
The pandemic has forced many brands to figure out, once again, how to deepen their relationship with consumers and engage in an authentic way. Part of reinventing Rebecca’s brand is to be on social media platforms every day, even if it had nothing to do with fashion. It was all about taking people’s minds off what was happening through giveaways, sweepstakes, and all kinds of ways to excite the customer.
Building an Ecommerce Brand – Then & Now
As a society, anybody could now own the conversation around a brand. Whereas in the past, it always came from one high-up voice. As a brand, you have to give people permission to be part of that conversation and for them to have a unique voice so they feel that authentic connection to the brand.
Social media has become the primary mechanism for communicating with consumers. And so, by utilizing Instagram Stories or videos, people are seeing the unpolished view of somebody’s life and a contextualized view of the products. It just makes things more real – and people can relate more to that.
The Power of a Purposeful Community
It has also taken a step further than social where it's a broadcast mechanism. Instead, a relationship needs to be formed. That's why you see community groups being formed around brands. You're not only just seeing the picture that you can like or comment on. Whether you’re having direct correspondence with a customer service rep or you're participating in a challenge they're putting forth, you have to be part of a community that's around a much broader purpose and topic than the brand itself.
Links to Resources:
Fearless: The New Rules for Unlocking Creativity, Courage, and Success by Rebecca Minkoff
www.TheReinventionExchange.com
RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?
Available on Amazon Books and Apple Books
THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...
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