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E047: Finding Your Proof of Success with Rich Yaffa
Manage episode 314831115 series 3269577
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How do you define success? More importantly, how do you achieve it? Our guest today, Rich Yaffa, Executive VP, Global Head of Universal Music Group for Brands (UMGB) shares his insights on how you can achieve success, especially through key Reinvention moments.
Today, we touch on creative business vision and marketing trends as well as reinvention advice and insights from a global industry leader with over 25 years of experience in the entertainment events, media, sports, and marketing arenas. Rich brings a distinct perspective to building businesses and enterprise value through his unique experience in the convergence of content, media, and brands.
Here are some power takeaways from today’s conversation:
- Rich’s career journey
- How to make sure you achieve success
- Failures as part of your journey towards success
- Why surround yourself with experienced people
- Sustaining your company’s culture amidst tough times
Episode Highlights:
Finding Proof of Success
Success is defined in many different ways across many areas, whether it’s personal satisfaction, monetary success, or professional achievement. Now, you have to be sure to identify where the marketplace is headed and provide proof that it's happening (not only in words). There needs to be some sort of business element to it so you're not just making a bet based on the hypothesis. Therefore, make sure there’s proof to show you that you can be successful in it, whether on the basis of income generation or positive movement – versus just an idea.
Why Surround Yourself with Experienced People
As an entrepreneur, surround yourself with experienced people who have already done the entrepreneurial route and have done the things you need the company to do. Surround yourself with people who are smarter or who have an understanding of different landscapes because you can't see everything as an entrepreneur.
There's no beating experience. Listen to them extremely well. That doesn't mean you have to do what they say since you've got your own vision. But if you listen well, you can avoid the fatal errors as well as the more painful ones.
Links to Resources:
LinkedIn: https://www.linkedin.com/in/richard-yaffa
www.TheReinventionExchange.com
RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR?
Available on Amazon Books and Apple Books
THE POWER OF REINVENTION Podcast on Apple, Google, Spotify, Anchor and more...
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