275: The 5 Most Common Questions We Get from Existing Clients

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads three strike policy that goes in effect September 2021.
News - Google Ads three strike policy (3:58)

Should I spend more? (8:32)
“Are you happy with the results? Is it providing a good return to your business? If it is, then yes. I think we should. If it’s ‘I don’t know’ then we should make it more efficient for you first.” - Chris

Why don’t I see my ad? (16:14)
"The first problem is you may not be searching the right terms. Second comes back to money – we’re limited by budget or the bids are not high enough." - Chris

How can we improve? (22:00)
“How do you want to improve? What are the goals here? If you’re wanting a better CPC or better cost per lead, let’s keep looking at our narrow quality campaigns. If you want to find something new to get more and more leads, we’ll talk about the wide/explorer approach to Google Ads.” - Jason

Why isn’t It working like when we first started? (27:33)
"This is an auction system; you have to deal with competitors. Maybe the price of business has gone up. That’s the most common answer, not that I give, but that I actually find with the data.” - Jason

How can we get more? (33:46)
"The best answer of all is 'Let's spend more!'" - Chris

Search News:
Three strikes, you’re out: Google’s new ad policy violations pilot - https://searchengineland.com/three-strikes-youre-out-googles-new-ad-policy-violations-pilot-350612
Piloting a new 'strikes' system to address repeat ad policy violations - https://support.google.com/google-ads/answer/10957124
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