#26: Thinking Beyond the Quarter
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On this episode of The Marketing Water Cooler Podcast, Jermy and Steph ask you to be realistic about what you can actually achieve with your marketing in 2022. You can’t just launch a value-add podcast and expect five new clients to walk directly into your sales pipeline. Instead, you need to be patient, work on your marketing content production processes, take learnings from your early content and take the time to build links with your ideal client community. Jeremy also advises you to get back to unpretentious marketing, using recorded calls via Zoom to keep your budget low.
As you’re working on your podcast or your other content marketing efforts, don’t forget to articulate what your long-term goals are and how you’re working on bringing new clients in. Keep those goals in mind so that you know what direction to take your marketing in, and how you’re closing the gap with your ideal customers.
Don’t forget to subscribe to The Marketing Water Cooler Podcast, and share this episode with someone you know that’s building their long-term marketing strategy at the moment.
Timestamps
[0:16] Today’s topic: Making a long-term marketing plan
[0:53] You need to be realistic
[1:44] It takes time
[2:27] Separating your short- and long-term goals
[3:40] So is it worth it?
[5:20] Steph’s take: Plant your marketing seeds
[5:57] Don’t use your podcast to sell your services
[8:50] The importance of working on your content producing processes
[10:15] It’ll take a minute for you to launch your own marketing content
[13:55] How to position your marketing efforts to the sales team
[14:51] Steph: It starts with baby steps, so start small
[15:30] Get back to unpretentious marketing
[16:24] Keep your projects in-house to begin with
[17:25] Articulate your long-term goals
[19:37] Close the gap with your customers
[21:10] Communicate systematically and natively
[22:30] Find the talent within your team
[23:15] Diversity and inclusion within your team and company
[24:34] Key takeaways from this episode
Links
Strategic Branding Studios website
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