Episode #8 Milena Hrebacka: Mastering Brand Identity

The Legacy Martial Arts Business Podcast

Summary

Milena Hrebacka, founder of New Breed Design, discusses the importance of branding and marketing for martial arts schools. She emphasizes the need for a strong brand that reflects the gym's values and resonates with its target demographic. Milena highlights the impact of a well-designed logo and consistent branding across all touchpoints, including social media, signage, merchandise, and the physical gym space. She also stresses the importance of providing a high-quality experience for clients, from the cleanliness of the facility to the professionalism of the staff. Overall, Milena emphasizes the value of investing in professional graphic design and marketing to elevate a martial arts school's brand and attract and retain clients. In this conversation, Milena Hrebacka discusses the importance of branding and design for martial arts gyms. She emphasizes the need for a solid brand identity, a well-designed physical space, and a positive human experience. Milena also advises against using platforms like Fiverr for logo design and highlights the value of investing in professional design services. She shares the top three mistakes to avoid in branding: trying to design your own logo, balking at price points, and breaking what's working for your brand. Milena was a featured speaker at the Legacy School Owners Summit in July.

Takeaways

• A strong brand that reflects the gym's values and resonates with the target demographic is crucial for martial arts schools.
• Investing in professional graphic design and marketing pays off in the long run and helps attract and retain clients.
• Consistent branding across all touchpoints, including social media, signage, merchandise, and the physical gym space, is essential.
• Providing a high-quality experience for clients, from the cleanliness of the facility to the professionalism of the staff, is key to building trust and loyalty. A solid brand identity, a well-designed physical space, and a positive human experience are crucial for martial arts gyms.
• Using platforms like Fiverr for logo design can result in generic and unoriginal designs.
• Investing in professional design services is essential for creating a unique and effective brand.
• The top three mistakes to avoid in branding are trying to design your own logo, balking at price points, and breaking what's working for your brand.
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Check out more of Milena Hrebacka and New Breed Design here: https://newbreed.design/

The Legacy Martial Arts Business Podcast is hosted by Nick Castiglia and Sam Hattlestad, Entrepreneurs and co-owners of Legacy Martial Arts Consulting.

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