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787: Mitch Lowe | Lessons in Disruption Part Two
Manage episode 354248365 series 2032122
İçerik Jordan Harbinger tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jordan Harbinger veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Mitch Lowe (@mitch__lowe) is a co-founding executive of Netflix, the former CEO of MoviePass, the former president of Redbox, and the author of Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass ? Lessons in Disruption. [This is part two of a two-part episode. You can find part one here!]
What We Discuss with Mitch Lowe:
- How Netflix tested, marketed, and made its DVD-by-mail service work at a time when the profit margins were low and its brick-and-mortar competition was high.
- How Redbox DVD rentals filled a consumer niche between Netflix and Blockbuster — and was so successful that one machine was being installed per hour for every hour of the day, three years in a row!
- Redbox's loss-prevention and cost-capturing strategies for what were essentially unstaffed video vending machines in operation 24/7.
- Obstacles Netflix and Redbox faced from business interests entrenched in the status quo (and how they were overcome).
- Why Mitch once faked a heart attack to get out of a meeting with Walmart executives.
- And much more...
Full show notes and resources can be found here: jordanharbinger.com/787
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