Manage episode 361547146 series 3470114
Email isn't dead! In fact, it's far from it. And in 2023, it should be a pillar part of your marketing strategy. With so many different ways to use email, from nurture through to post-stay, growing your email list and communicating with your guests (and potential guests), there's a lot to learn for how to make the most of this channel. In this episode of The Hotel Marketing Show, we talk with Dylan Cole, Managing Director EMEA at Revinate about the power of email marketing for hotels in 2023. Plus, hear how hotel marketers are using email to test campaigns, convert OTAs and encourage return stays.
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