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Ep 06 Client Spotlight with Alan Dessy - President & CEO of The Dessy Group
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There are a lot of ups and downs that come with running a business. There are challenging times, as well as times when everything is smooth sailing. One thing is for sure, business owners need to be flexible. Whether it is embracing the changes in technology or navigating running a business during a pandemic, successful business owners must always look to and invest in the future. All it takes is one really good idea to shift the course of a business.
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In this client spotlight episode, Ramin Ramhormozi and Alan Dessy discuss what it’s like to run a family business that has been around since 1939. They discuss transitions that the business has made over the years, including transitioning to direct to consumer, and how important it is to be everywhere your customers are.
Topics Include:
- The future of e-commerce
- Metaverse
- Transitioning to direct to consumer
- Omnichannel business
- Free samples
- Running a business during a pandemic
- The future of the wedding industry
- Making investments into the future
- Succession
- Advertising
- TikTok for business
- Doing more with less
- And other topics...
Alan Dessy is the president and CEO of Dessy Group, which is a well-known manufacturer of social occasion dresses and wedding apparel that is sold directly to consumers, in specialty shops, and in department stores such as Neiman Marcus, Nordstrom, and Macy’s. Alan Dessy has 36 years in the apparel manufacturing industry, a wealth of knowledge about the wedding industry and how to keep a business relevant through the years. Alan’s best advice is, “never give up”.
Resources Mentioned:
LinkedIn: Alan Dessy
Website: https://dessy.com/
Website circa 1996: https://web.archive.org/web/19961102081555/http:/dessy.com/
Blue Cherry: https://www.cgsinc.com/en
De’Longhi Dinamica Plus: https://www.amazon.com/gp/product/B08TGCTT6C
De'Longhi Dinamica True Brew: https://www.amazon.com/gp/product/B07RRRCHZW
SKU Agency on YouTube: https://www.youtube.com/channel/UCkBBJItW7TP8rqHCz-H3trQ
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