S9 E3 Crafting Water Stories: The Art of Storytelling in the Industry

The DooDoo Diva's Smells Like Money Podcast

In this week's episode of the "Smells Like Money" podcast, Suzan Chin Taylor, aka the DooDoo Diva, engages in an insightful conversation with Jim Lauria, VP of Sales and Marketing for Massei Injector Company. Jim, also known for his impactful blog "To Know Water is to Love Water" and as a co-host of the "Water, We Talking About" podcast, brings his expertise to the discussion. Together, they explore the significance of storytelling in the water industry's marketing landscape.This episode covered:

• Tailoring messages to specific audiences, recognizing distinct pain points and interests.

• Understanding the needs of consulting engineers, utility operators, contractors, and regulators.

• Prioritizing engagement, avoiding just listing the technology benefits.

• Emphasizing industry trends, showcasing knowledge for credibility.

• Repurposing content for maximum impact across formats (presentations, videos, podcasts).

• Building data-driven case studies to demonstrate technology value and to build trust.

• Recognizing varied perspectives, touching on safety, maintenance, energy efficiency, etc.

• Acknowledging diverse information consumption habits, offering content in various formats.

• Viewing industry peers as collaborators, fostering collaboration instead of competition.

• Actively participate in trade associations and events for fostering collaboration and industry growth.

• Jim introduces the "circular water" concept, emphasizing interconnectedness.

• Highlighting the importance of proper wastewater treatment for reuse in irrigation, forming a continuous cycle.

I hope you find this episode as informative and as exciting as we have.

Please let us know your thoughts about the episode!

Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:

Website: www.creativeraven.com | https://thetuitgroup.com/

LinkedIn: https://www.linkedin.com/in/creativeraven/

Email: [e-mail]

Telephone: [phone]

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