Chris Martinez: The Secrets to Thriving in the Auto Industry

The David Spisak Show

Today's episode is a must-listen! I sit down with none other than Chris Martinez, General Manager of Mercedes-Benz of San Antonio—a leader who has not only mastered the auto world but also written the book on it. Literally.
Let me set the scene for you. Chris didn’t grow up dreaming about selling cars. In fact, his twin brother accidentally nudged him into the business (you’ll want to stick around for that hilarious story). Fast forward over two decades, and Chris is now at the helm of one of the most prestigious luxury brands, juggling life as a husband, dad of four, and author of seven incredible books—yes, seven!
In this episode, Chris shares how businesses can thrive in a world of constant change while staying grounded in the fundamentals. You’ll learn why focusing on the basics—exceptional customer service, relationship-building, and team empowerment—can still be your ultimate competitive advantage.
One of the standout moments? Chris breaks down how products like XPEL—a clear paint protection wrap—are revolutionizing customer experience and boosting dealership profitability. It’s a perfect example of how offering something unique can help your business stand out, even in the most crowded markets.
If you’re looking for inspiration, actionable insights, and a few laughs along the way, this episode delivers. Dive deeper into Chris’s journey, his books, and the innovative strategies shaping Mercedes-Benz of San Antonio. Hit play, subscribe, and share this with someone who’s ready to take their business—and career—to the next level.

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