63. Leveraging Partnerships: Innovation And Delivering Solutions With Gulay Serhatkulu Of BASF

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Two heads are better than one. When building a business or providing service, having partners and leveraging their strengths is key to scaling your business. In this episode, Gulay Serhatkulu, Senior Vice President of Performance Materials North America at BASF, stresses the importance of partnership and teamwork when it comes to innovation and meeting specific client needs. She also talks about how generational differences play into managing expectations, innovation, and the quality and speed of delivering solutions. Tune in and learn more about BASF's unique approach and strategy to improve the overall customer experience.

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