Awin | With Virpy Richter, CFO

The CFO Playbook

Now CFO of affiliate marketing network Awin, Virpy Richter has never been the kind of finance professional who prefers to hide in a corner with her spreadsheets. Not only has she worked all over Europe, for startups and big companies, she’s also held positions in human resources and legal departments.

Diving into different cultures has taught Virpy the importance of local knowledge, especially in companies with a global reach. Understanding the similarities and differences between how things work in other countries underscored for her the value of adapting to an environment, while also standardizing frameworks and processes for the sake of efficiency.

Far from stymying her financial career, these international insights into workplace culture make Virpy more qualified to hold the CFO spot. As she argues, CFOs today need to think more like business partners than number-crunchers if they want to claim a seat in the C-suite.

On this episode of The CFO Playbook, Virpy explains the challenges and benefits of parachuting into a foreign workplace, why CFOs need to embrace technology for the sake of their employees and how Awin is rethinking its approach to work-life balance.

Connect with Virpy on LinkedIn.

Connect with our host Ross on LinkedIn.

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