The autonomous car bubble has popped

The Carbon Copy

Five years ago, venture investors, tech companies and automakers were pouring tens of billions of dollars into driverless cars. Tesla, General Motors, Lyft, Uber, and Google's Waymo were promising large fleets of robotaxis with fully autonomous vehicles by the turn of the decade.

In 2017, Ford took a big swing. The company invested $1 billion in Argo AI, a startup developing level-four driverless systems. Later, VW entered the partnership. The automakers promised to make a fully autonomous car by 2021.

But in October of last year, VW pulled out of the partnership. Ford said it would shut down the driverless car program, taking a $2.7 billion loss.

So how did we get to a point where a promising startup valued at $7 billion is being written off by automakers? And what does it say about the viability of fully-autonomous cars?

Journalist Ed Neidermeyer says Ford's shutdown of Argo AI was due to inflated expectations – which exposed a mismatch in business models.

“I think it's very easy to look at this and say, ‘shutting down Argo AI was an admission that this technology doesn't work…or was a scam. And you look out on social media and people are taking that lesson away – and I think that's the wrong lesson.”

This week, we speak with Ed about the real lessons behind the setbacks for autonomous cars: the mismatch between our fantasies and the reality of the technology.

Full transcript here

The Carbon Copy is supported by FischTank PR, a public relations, strategic messaging, and social media agency dedicated to elevating the work of climate and clean energy companies. Learn more about FischTank’s approach to cleantech and their services: fischtankpr.com.

The Carbon Copy is supported by Scale Microgrids, the distributed energy company dedicated to transforming the way modern energy infrastructure is designed, constructed, and financed. Distributed generation can be complex. Scale makes it easy. Learn more: scalemicrogrids.com.