This is why no one opens your email

The Bossy. Type

İçerik Alyce Greer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Alyce Greer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

2+ y ago 15:43

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Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves.
Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College.
In this episode, I cover:

The two parts of your subject line you need to know
Top tips for open-me subject lines, from Bossy.'s creative copywriter, Anna
A sneak peek into our process for writing fun (+ effective) subject lines
Our subject line examples for welcome, post-purchase, abandoned cart + winback emails, using the two custom brands created for Bossy. Copy College

For more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.
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