The 4 F's to F*cking Fantastic About Us Pages (+ Free Workbook!)

The Bossy. Type

İçerik Alyce Greer tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Alyce Greer veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

2+ y ago 18:00

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Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations was how I write About Us pages, bios and brand stories.
After unpacking and refining my method, I couldn't help but share it — especially because these pages have a reputation for being insanely difficult to write (seriously, who wants to talk about themselves that much???). This process is SO easy, yet it always results in an effective and highly engaging About page.
In this episode, I cover:

Why none of us like the About Us page
My checklist for a 'successful' About Us page
How I write them differently to everyone — including other copywriters
Why About Us pages are not like other website pages
My exact 4-step framework to an attention-grabbing About Us
The free workbook that's packed with visual layouts, hidden gems, topic lists and a full example, written by me
Details on Bossy. Copy College, launching early December!

Before you listen, head to bossycreative.com to download the Can I Get Your Attention? workbook (look for the orange banner!)
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