Bad Cookie: What Happens When I Write Whatever The F*ck I Want The Bossy. Type podcast

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Bad Cookie: What Happens When I Write Whatever the F*ck I Want

2+ y ago 20:00

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When? This feed was archived on July 24, 2022 11:34 (1+ y ago). Last successful fetch was on November 29, 2021 18:37 (2+ y ago)

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This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.
Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy.

I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words.
In this episode, I cover:

How I came up with the Bad Cookie concept
The creative exercises that developed the voice
Brainstorming word + phrase banks
Bad Cookie's fun About Us page (+ dating profile!)
Writing welcome emails in character
Using content themes + caption formulas
Examples of Bad Cookie's Insta captions
Attention-grabbing unboxing copy

For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.
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#Careers #Entrepreneur #Business #Marketing #Alyce Greer #Copywriting #Writing #Brand #Entrepreneurship