Standing Out from the Crowd Through Storytelling, with Jude Charles (Part I)


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Do you ever feel like your business gets lost in the crowd?
Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there?
In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales.
For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.
Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
It’s all about catching the moments in your everyday life and leveraging them to drive home a point in order to separate yourself from the crowd. My hope is that with this episode, you're able to take this concept and apply it to your own business for continued growth.

Stay tuned for part 2 next week to hear more about how to do this in your business.
In this episode, you’ll learn:

  • What a story is and how to use it
  • How to make your stories relevant to what you have going on
  • Tips for organizing your stories
  • Ways you can use stories to drive home your points
  • How stories help build the “know, like, and trust” factor

Links & Resources:

*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Jude Charles' Links:

Full show notes available at

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