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Interview with Simone Kain: Making agriculture cool with George the Farmer
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In this episode of Talking Business Australia, we chat with Simone Kain co-owner of creative agency Hello Friday, and the co-founder and author of award-winning educational brand George the Farmer.
With a vision for all children to connect to the earth, food, and farm, the George the Farmer brand encompasses picture storybooks, free curriculum-aligned teacher resources, stage performances, and paddock to plate short films which can be viewed on YouTube and ABCTV.
Simone sits on various boards and has received a number of awards including the NAB Women’s Agenda Regional Entrepreneur of the Year, Brand SA Flinders Education Award, and national runner-up in the AgriFutures Rural Women’s Award.
In this episode we cover:
- What goes into creating an inspirational children's character
- The importance of teaching children about the reality of farming
- The support you receive when you start a business regionally
- How the freedom that comes with living rurally can serve as a creative inspiration
- Staying true to your brand
Links mentioned in the show:
- George the Farmer Website
- George the Farmer Instagram
- Talking Business Australia Website
- Talking Business Australia Facebook
- Talking Business Australia Instagram
Find Cath at:
Find Mel at:
A big thank you to Feedspot Blog Reader for featuring Talking Business Australia in their list of top 45 Australian marketing podcasts you must follow in 2021. Check out the list below!
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