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Connecting CX and EX in Real Time with Sherri Evans
Manage episode 332888116 series 2988342
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“The vision to bring HR and Marketing together is a good one because it allows us to leverage our strengths.”
- Sherri Evans
How do you help employees understand your brand promise - and align their performance and engagement to it? Sometimes, organizational silos can make alignment difficult. In this episode, we get a peek behind the curtains at an organization that chose to align 3 essential and typically distinct functions together: HR and EX (Employee Experience), Client Experience (CX) and Marketing.
My guest is Sherri Evans who is SVP of People and Client Experience at Aviso Wealth. In her role for 2 years following a merger of 3 companies into one, Sherri and her team are working hard to ensure it is clear for everyone how employee experience is clearly connected to customer experience.
In this episode of Talent Management Truths, you’ll discover:
🍏 The connection between CX and EX and how Marketing fits in
🍏 Tactics to retain talent and address the top 3 reasons people may leave
🍏 Insights about how to leverage Career Paths
About Sherri Evans: Sherri is the SVP, Head of People & Client Experience at Aviso Wealth where her focus is on providing employees, partners, advisors, and clients with an exceptional experience that is a source of competitive advantage. Her strategic oversight of human resources, marketing and client experience facilitates cultural alignment, internal and external brand-building, and effective communication across Aviso Wealth and with external audiences. Sherri is a member of Aviso Wealth’s Executive Committee.
Previously, Sherri served as VP People & Strategy at NEI Investments, which was nationally recognized as a “Great Place to Work” (Top 50 Employer) two years in a row. Her prior experience includes progressively senior roles with a major Canadian retailer and with leading technology and financial services firms.
Sherri holds an MBA from the Ivey School of Business at the University of Western Ontario, and a Diploma in HR Manageme
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