Creating a More Comfortable World for All featuring Deanna Bratter from Crocs

Supply Chain Now

Environmental, social, and governance (ESG) programs are transforming how companies and industries operate, helping them balance short-term business targets with the desire to contribute to bigger picture good. For consumer-facing companies, the challenge is even greater because they need to be bold and hold themselves accountable without diminishing the overall consumer experience.

As Vice President of Global Head of Sustainability & ESG at Crocs, Deanna Bratter is responsible for helping the company meet its aggressive social and environmental commitments. She and her team are proving that it is possible to deliver a unique product with a high-quality customer experience in a world-conscious way… while also running a profitable business.

In this interview, Deanna speaks with co-hosts Scott Luton and Karin Bursa about how Crocs’ ESG initiatives are intertwined with their growth strategies:

• The surprising similarities that exist between the natural food industry and the fashion industry – especially where sustainability is concerned

• How the team at Crocs defines their ESG vision and how they are working to operationalize that consistently across their operation

• Why suppliers and supply chains are critical to turning sustainability goals into measurable impact

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This episode is hosted by Scott Luton and Karin Bursa. For additional information, please visit our dedicated show page at: https://supplychainnow.com/creating-comfortable-world-crocs-1073