109 – TMG Announces Instagram Reels & Video Content Creation For Hotels

Suite Spot: A Hotel Marketing Podcast

Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers. Suite Spot Podcast · 109 - TMG Announces Instagram Reels & Video Content Creation For Hotels Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what's trending in hotel marketing. I'm your host, Ryan Embree. Okay, hello everyone and welcome to the Suite Spot. My name is Ryan Embree, the host of The Suite Spot. Thank you for joining us today. We've got a very special episode. I feel like I say that all the time, but there's a couple unique things about this episode. One, we are in our brand new content creation studio, AKA the Digital Marketing Den. We spent the last couple months revamping our entire studio, podcast studio for you, the listener, to make sure we had better audio quality for you, but also visuals. So if you were to go to YouTube right now, go to Travel Media Group's YouTube page, you would actually see and hear us. This is the first time we are doing video. We are so excited. We have a very familiar guest. Jason, this is the first time, if you can believe it, that we've been face-to-face doing an episode of the Suite Spot with as many as we've done since 2020. It's crazy. But welcome back to the Suite Spot, audibly and visually. Jason Lee: Yeah, this is awesome. It's, it's really awesome in here. You guys did a great job. Ryan Embree: Thank you so much. But we also have some awesome stuff to talk about. What you have been doing, Jason. So I'm gonna give the floor to you and talk about, you know, an amazing announcement. One of our most popular, episodes was the Instagram reels episode. I think year to date is our most popular episode. There are a lot of hoteliers that are interested in it, but it's not just Instagram reels. We're talking about video content today. That's right. So, let's jump in. I always love to kind of think, you know, take a couple steps back to get to where we are today. Why did you and your team decide to make this upgrade and, and create video content for hotels? Jason Lee: Well, I mean, obviously it's a must in the toolkit of any hotel marketer, you gonna have to have video and then looking at reels, looking at TikTok. Video content is extremely popular and extremely viral. So the things that are produced are seen, and it's not just seen by your audience. They're seen all over the place. So, last July, I think is when Meta made the decision to open up reels into their API. So making it available for developers like us to be able to offer it. And at the time we were really excited and I think it was probably an answer to what was happening on TikTok. They were like, we're gonna open this up and let it happen, but it, it made it available. So you have reels for Instagram obviously, but then there were also reels on Facebook. And so, making that all kind of come together and that's why our team did this. And so we had the capability of putting reels out a while ago. So, but we also wanted a way for you to do that. And I think what a lot of marketers have trouble with is what do I put out? How do I create a video? Do I need like an editing studio? You know, what do I need to do to create a video? And we've simplified it and we've made it a really cool part of our platform where you can just make a video from your media gallery. Ryan Embree: You've made it so simple.