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Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite
Manage episode 463699838 series 2869215
When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavor, the more she saw that social video served as a potent discovery tool for the very programming to which it seemed to pose a competitive threat.
See omnystudio.com/listener for privacy information.
354 bölüm
Manage episode 463699838 series 2869215
When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavor, the more she saw that social video served as a potent discovery tool for the very programming to which it seemed to pose a competitive threat.
See omnystudio.com/listener for privacy information.
354 bölüm
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