074: Vector Search and how GPT is changing everything with Paige Tyrell, CRO of Prefixbox

Salesforce Commerce Cloud Innovations

Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the company’s evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intricacies of vector search and its advantages, as well as the impact of GPT on search behaviors.

Discover how vector search and AI, including ChatGPT, are revolutionizing consumer experiences and retailer efficiencies. Learn how the interaction with search has shifted from simplistic keyword queries to more conversational and context-rich interactions. We also discuss the implications of these advancements for e-commerce and how retailers can better compete and cater to evolving customer expectations. Lastly, we delve into the ethical implications of AI and GPT in retail.

Listen in as we envision a future where AI makes travel planning and e-commerce a seamless, conversational experience.

Show Highlights:

• How vector search and GPT are transforming search behaviors and improving product discovery.
• The impact of AI on consumer experiences, retailer efficiencies, and the future of e-commerce.
• Addressing bias, inclusivity, and the ethical implications of AI in the fashion and retail industries.
• Strategies like managing synonyms and blending vector and keyword search methodologies to enhance search effectiveness.
• Envisioning a seamless, conversational experience in travel planning and online shopping using AI tools like ChatGPT.

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew
• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
• Holiday Preparedness Guide co-authored with Paige and Nat: https://www.prefixbox.com/blog/boost-holiday-sales-smart-merchandising-analytics/
• B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: http://sfdc.co/B2Broadmap
• B2C Commerce Roadmap Webinar on August 21 at 1pm ET: http://sfdc.co/B2Croadmap

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.