Ep.12 - Why should anyone give you their data?

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There are lots of ways to engage with customers, but it's a lot easier if they give you permission to talk to them via social or email. So how can you get their details? Why should they hand over this valuable piece of information?

This week on the Ruthlessly Efficient Marketing Podcast, we're talking about how you can get more data from customers, what you should offer in return and the kind of things you should send them to stop them unsubscribing to disconnecting right away.

Plus it's Efficiency Week 5 - this week, it's all about the process.

If you'd like to know more about Thirty Three Percent, check out www.thirtythreepercent.co.uk

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