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The Art of Nation Branding: An interview with Robert Govers
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In Episode #72, we interview Robert Govers the managing research partner of www.good.country, chairman of the International Place Branding Association and an independent advisor, researcher, speaker and author on the reputation of cities, regions and countries. He has also been an adjunct or visiting scholar at the University of Leuven, Belgium; Rotterdam School of Management, The Netherlands; IULM University Milano, Italy; and several institutes in Dubai, United Arab Emirates. He also teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino, Italy and is co-editor of the quarterly journal, Place Branding and Public Diplomacy.
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