Social Media Slayer - Christoph Trappe - Hard Corps Marketing Show #224

The Hard Corps Marketing Show

An Influential Content Marketing Thought Leader, Top 14 Content Marketer, Top 100 Digital Marketer, Top 40 B2B Marketer, Author of #1 Content Performance Culture, Chief Content Marketing Officer for The Authentic Storyteller Project, Christoph Trappe, chats about different ways to enhance your social media presence.

Takeaways:

• There is no perfect time to post something on social media! Your audience may not be exposed to it right away due to the algorithms on the platforms.
• Consider using audio tweets and gifs as a way to interact with your target audience. They both add a personal touch to your social media engagements.
• There is a difference between trying to capitalize and being authentic. Podcasts show your authenticity because it can be difficult to hide one’s true self.
• Repurpose content on different platforms to get complete promotion coverage. Make sure you always link to your website because then you are able to target and remarket to them.
• If you are performing a content performance culture model while retargeting visitors to your website, keep an eye on your metrics. Are you attracting your true audience?

Links:

• LinkedIn: https://www.linkedin.com/in/christophtrappe/
• Twitter: https://twitter.com/CTrappe
• Content Performance Culture: https://www.contentperformance.online
• The Authentic Storyteller Project: https://authenticstorytelling.net
• Business Storyingtelling Podcast: https://authenticstorytelling.net/webrand

Busted Myths:

• Social media followings should not be a top priority. Just because you have a large following does not mean that people will see your content. Think about who you are trying to reach.

Shout Outs:

• 05:47 Rob and Kennedy - The Email Marketing Show
• 43:30 Voice Strategy by Susan & Scott Westwater

Ways to Tune In:

• iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
• YouTube - Full video - https://youtu.be/7-3ucwYzseI