83. Anna Hammond on Creating Access to Nutritional Food From Excess

Purpose and Profit with Kathy Varol

Anna Hammond is the Founder and CEO of Matriark Foods, a social impact business on a mission to scale access to healthy food for the benefit of people and the environment. Each year in the USA, roughly 33 million tons of perfectly healthy vegetables never make it to the table. That’s a waste of food, water, and greenhouse gasses. It’s bad for farmers and the planet. Matriark Foods upcycles farm surplus and fresh-cut remnants into healthy, delicious, low sodium vegetable products for schools, hospitals, food banks and other foodservice.

All Matriark products are Upcycled Certified. Upcycled food is about doing more with less, and elevating all food to its highest and best use.

Matriark is also a certified Women-Owned Business (WBE) that mentors and supports other WBEs. It’s a fact that despite receiving less than 5% of venture capital, WBEs outperform other structures by 63%. In the words of Joan Armatrading, “If women ruled the world, it would be a good thing.” Matriark Foods is a shining example of this.

In this episode, we discuss:

● The issues with our current food system that cause so much food waste while people go hungry.

● What Upcycled Certified means.

● How Matriark Foods benefitted from participating in incubators and accelerators.

Key Takeaways:

Forging New Paths: Imagine setting out on a journey into uncharted territory, where every step forward demands innovation and resilience. For the most interesting projects with the biggest potential to make an impact, at the start there is no “plug and play”. In order to have a plug and play you need a system to plug into. But when you’re creating entirely new ways of doing things across an entire supply chain, you’re doing the heavy lifting of creating an entirely new system. While the initial stages will be daunting, each stride forward lays the foundation for a future where, eventually at scale, you will have created a new system that others can plug into—and that new system you forged will enable systemic change making a bigger impact than any one person or organization could ever have on their own. This work of system reinvention takes time, it takes collaboration, and it’s essential for fixing the broken systems we’re currently relying on that are damaging people and the planet.

Tackling Food Loss and Waste: Food loss (on farms and in supply chains) and waste (at the retail and consumer levels) deprives farmers of income, costs consumers money, and exacerbates biodiversity loss. All while more than 700 million people go hungry worldwide including 44 million Americans (13 million of which are children). America discards more food than any other country, an estimated 30-40% of the entire food supply. Each year that equates to 46 million tons of food, 145 billion meals, and $473 billion lost dollars that were used to grow, transport and dispose of the surplus (which is roughly 2% of U.S. GDP). This wasted food not only doesn’t make it to hungry people’s mouths, it’s also a greenhouse gas footprint equivalent to 4% of total U.S. GHG emissions. All of that of that time, energy, and money for nothing. Matriark's innovative approach to food upscaling offers a triple win: income for farmers and manufacturers, reducing carbon footprints, and enhancing nutritional well-being.

Food as a Gateway: Food is more than nourishment; it's a gateway to connection, grounding, and humanity. We talk about breaking bread with others, as a way to form bonds. And food is literally how we nurture our bodies, so they have the fuel they need to operate in the world. Food is a way to ground, since natural food literally comes from the ground. Food serves as a cornerstone of human experience that ties us all together—but too many people are still tied together by the shared experience of food insecurity. This is a global problem, that we call need to do our part to help solve.

References:

● Connect with Anna on LinkedIn

● Matriark Foods

● Matriark Foods + Google Food Team case study

● ReFED

● Baldor Specialty Foods

● Chex Finer Foods

● Hudson Harvest

● Rainforest Distribution

● Foodbuy

● Compass Group

● Upcycled Food Association

● Planet FWD

Connect & Share:

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them!

If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good!

Subscribe to the Purpose and Profit newsletter to make sure you don’t miss future episodes.

This podcast is for you, the listener. I’d love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at [e-mail].