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SEO vs. SEM: Making them work together to drive great marketing results | PPC Town Hall 48
Manage episode 329207244 series 3243972
İçerik Frederick Vallaeys tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Frederick Vallaeys veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Success in search requires treating search engine results pages (SERP) as a single entity. Its three core components – ads (search + shopping), #SERP features, and traditional “blue links” – are all mutually beneficial. But too often, each of these functions is siloed, preventing a more robust, holistic understanding of your target audience. This panel covers: • What is integrated search & how does it help • How to make the case for integrated search to senior management • 5 Strategies that enable SEM, #SEO, and #eCommerce to work together Our expert guests: • Sam Tomlinson, Warschawski • Kirk Williams, ZATO Marketing ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com
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