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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Content provided by ElSitioCristiano.com and Jack Graham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ElSitioCristiano.com and Jack Graham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
PowerPoint Ministries is the radio and television broadcast ministry of Jack Graham, pastor of Prestonwood Baptist Church — a nearly 37,000-member church with three campuses in the Dallas and North Texas region. Through PowerPoint Ministries, Dr. Graham offers practical, biblical steps on how to tap into God's power for successful Christian living. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395
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Content provided by ElSitioCristiano.com and Jack Graham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ElSitioCristiano.com and Jack Graham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
PowerPoint Ministries is the radio and television broadcast ministry of Jack Graham, pastor of Prestonwood Baptist Church — a nearly 37,000-member church with three campuses in the Dallas and North Texas region. Through PowerPoint Ministries, Dr. Graham offers practical, biblical steps on how to tap into God's power for successful Christian living. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395
…
continue reading
15 episodes
All episodes
×Pastor Jack Graham once again dives into the book of Romans for the Essential Gospel series. Today, he returns to Romans 12 and the apostle Paul’s commands to us on how we are to live this life we’ve been given, and how we are to live the life we were born to give. And it’s all about love. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
Continuing in Romans 12, one of the great chapters in the Bible, Pastor Jack Graham teaches that the apostle Paul gives us instructions on how we are to live out this life we have been given in Christ. We are born again to live again in Christ, and as believers we are Better Together. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
On today’s PowerPoint, Pastor Jack Graham reminds us that in the first 11 chapters of Romans we learn how we can be made right with God and live in righteousness of Christ, growing in our faith. And in chapter 12, we learn how we bring our lives unconditionally to Him fully devoted and dedicated and committed and consecrated to our Lord. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
Continuing the Essential Gospel series with an in-depth look at the book of Romans, Pastor Jack Graham brings the message All on the Altar. But as we consider what the apostle Paul endured for the sake of the Gospel, Pastor Graham teaches, we should ask ourselves the question, Is your all on the altar? To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
The message of salvation believe on the Lord and you will be saved is a message that is too good to keep to ourselves! Pastor Jack Graham teaches that as believers, we should pray and ask God for a passion for people who do not know the Lord. And then prepare ourselves to go anywhere and everywhere. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
As he continues the Essential Gospel series studying the book of Romans in depth, Pastor Jack Graham brings us a message today about the nature and character of God. It’s all about Him who He is and what He does for His own glory and for our salvation, Pastor Graham tells us. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
In today’s message, Pastor Jack Graham teaches about how we all need Jesus just like Paul. He was formerly known as Saul and was a religious bully and a murderer. But, as Pastor Graham teaches, Saul met Jesus and the murderer became a missionary. Paul became the greatest missionary in history! To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
Continuing the Essential Gospel series, Pastor Jack Graham looks to Romans 8:2839 for the message More Than Conquerors. Pastor Graham teaches that we have powerful promises of God regarding our security and certainty in Jesus and we live in victory, more than conquerors! To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
Today on PowerPoint,Pastor Jack Graham reminds us that we celebrate our faith in Christ, we celebrate our flag, and we celebrate our freedoms. Butwe should alsopray, he teaches, because our country is in desperate need we need the presence and the power of God and a spiritual revolution. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
In today’s message, The Promise, Pastor Jack Graham picks up where he left off yesterday in his study of Romans 8:28. This verse is the very heart of God’s Word and the purposes and the plans of God for each of us, Pastor Graham teaches. It is a promise upon which we pillow our heads and trust in God throughout our lives. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
How does God get us through the pain of life? In today’s message, Pastor Jack Graham teaches that we pray in the Spirit, we stay in step with the Spirit, and we lean on the powerful promise of God found in Romans 8:28. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
Just because we are Christians, it doesn’t mean that we will not experience pain and struggles and suffering in life, Pastor Jack Graham tells us in today’s message When Life Doesn’t Make Sense. But as believers, we have a hope and future in Jesus Christ. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
This week on PowerPoint, Pastor Jack Graham continues leading us through the book of Romans for the Essential Gospel series. In today’s message titled Good Good Father, he reminds us that religion doesn’t make us children of God and going to church doesn’t make us children of God. God is our Father through Jesus Christ. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
Pastor Jack Graham continues making his way through Romans 8, considered one of the greatest chapters in the Bible with its message of security and life in the Spirit. Today he teaches about the journey we are walking with Jesus. To walk in the Spirit is to walk in obedience and dependence upon the Spirit of God who lives in our lives. To support this ministry financially, visit: https://www.elsitiocristiano.com/donate/395/29…
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