005: Pursuing What Your Passion Is with Katie Peacock

Power of the Pivot Podcast

Not all of us can answer the question “What do you want to do for a living?” straight away, let alone if asked, “Where do you see yourself in the next five years?”

For Katie Peacock, she already knew she wanted to be a copywriter, something she enjoys doing during her free time and on weekends, even without getting paid.

But she didn’t land the job right away. She jumped from one service to another— translating a website, proofreading, academic editing, before pursuing copywriting.

Listen to Katie Peacock, a conversion copywriter, and funnel strategist, as she shared moving from Canada to Austria for a relationship that eventually failed sparked a newfound love for Europe and writing. How she turned something she loves into an online course to help women entrepreneurs sell online through excellent writing, and the joys and struggles of being both a freelancer and a new mom.

Show Highlights
[11:19] I knew that copywriting was it for me because that was the thing that I enjoyed studying in my free time.

[13:11] I decided I was going to be a copywriter way before anybody ever paid me for it.

[16:35] The biggest change in how I operate my business now versus this time 2020 was really taking a longer view, like “What do I want this business to look like in five years?”, “What should I start doing now that will make that possible?”

[18:11] I’m so grateful that I get to work with women who are doing such inspiring things, and then I get to help them bring their ideas to life through the messaging, but I also get inspiration from the courageous action they’re taking.

[31:19] Something I’m really working on is like boundaries, because I think with the group program especially, boundaries are so important. It can be so tempting to over-deliver and to just say “Let me do that for you because you know it’s easy for you anyway”, so boundaries are something I have in mind to pay more attention to.

[32:57] Are you creating the life you like or are you just saying yes to everything?

Guest Links:

Katie Peacocks’ works and principles are greatly influenced by marketing masters Joanna Wiebe of Copy Hackers, and Ramit Sethi. Don’t forget to check out their works and free resources!

Download free guides and resources, sign up for a weekly newsletter and learn some tips and tricks on how to be an effective copywriter on Katie Peacock’s website. You can also join her ongoing Launch Strategy Summer Camp through this link.

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