The WP Agency Journey with Krissie VandeNoord of North UX — Post Status Draft 134


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Cory Miller is joined by North UX founder, Krissie VandeNoord to discuss her journey of agency ownership. Their work contributes to the businesses they serve, winning big and experiencing new levels of growth from the unique solutions they bring. From hearing about her background as a natural problem solver to her experiences engaging client needs with creative solutions, you will be inspired to break through limitations into the land of possibility.

Top Takeaways:

  • Building for Nuance: North UX likes to hone in on what makes a business really unique and find solutions to highlight those things so they are experienced as an asset instead of a detractor.
  • Problem Solving Spiral: Poking around, asking questions, and figuring out ways to develop solutions spiraled Krissie from seeing and experiencing challenges to being a solution-building developer. Navigating and figuring things out is the work it takes to give you the experience to increase your confidence threshold. This can act as a springboard to making great connections and solving more complex problems.
  • Impact of Creating Efficiency: This isn’t just about creating solutions that get customers to take certain actions. It is also about saving hours or weeks of time spent on manual processes. As a small business owner, I know this makes a BIG difference, and that is exciting. Time can be invested in growth, making the impact exponential. Initial solutions fuel inspiration to shift from survival to ongoing enhancements.
  • Empowering DIY-ers: Rather than viewing self-build solutions as a threat or an indication of impending obsoletion, Krissie frames this as an opportunity to educate and become a trusted expert who will be there when more complex solutions are needed.

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