The WP Agency Journey with Bradford Campeau-Laurion of Alley Interactive — Post Status Draft 139


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In 2001 Bradford Campeau-Laurion began his career in publishing technology at Forbes Magazine, which evolved into utilizing WordPress in the enterprise market. Today he leads Alley Interactive, an agency focused on publishers, non-profits, museums, and brands. Brad shares his extensive experience in publishing technology and his view of the strengths and challenges within the enterprise market of WordPress.

Top Takeaways:

  • Shifting to Paywall Content. Perhaps a major misstep in early online publishing was setting the expectation of free content. Now print subscriptions are down. Publishers can’t secure advertising without extremely high volume. And consumers are hesitant to pay for online subscriptions.
  • WordPress Creator Economies. Within WordPress there are software and content creators. Software creators the directory to serve as a centralized community and marketplace. Content creators face a bigger challenge to find their market because there isn’t a collaboration tool and algorithm like a social platform driving the creator economy of WordPress.
  • Enterprise WordPress vs. Competition. The closed platforms have appeal-single providers, monthly pricing models, built-in solutions. To customers who aren’t aware of the benefits of open source, it can be confusing to help them understand the optionality and freedom they relinquish even if the initial investment of time and money is more. Enterprise WordPress faces the challenge of crafting appealing solutions without becoming the antithesis of open source.

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