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The WP Agency Journey with Bradford Campeau-Laurion of Alley Interactive — Post Status Draft 139

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Manage episode 354363274 series 2892891
Cory Miller and David Bisset tarafından hazırlanmış olup, Player FM ve topluluğumuz tarafından keşfedilmiştir. Telif hakkı Player FM'e değil, yayıncıya ait olup; yayın direkt olarak onların sunucularından gelmektedir. Abone Ol'a basarak Player FM'den takip edebilir ya da URL'yi diğer podcast uygulamalarına kopyalarak devam edebilirsiniz.

In 2001 Bradford Campeau-Laurion began his career in publishing technology at Forbes Magazine, which evolved into utilizing WordPress in the enterprise market. Today he leads Alley Interactive, an agency focused on publishers, non-profits, museums, and brands. Brad shares his extensive experience in publishing technology and his view of the strengths and challenges within the enterprise market of WordPress.

Top Takeaways:

  • Shifting to Paywall Content. Perhaps a major misstep in early online publishing was setting the expectation of free content. Now print subscriptions are down. Publishers can’t secure advertising without extremely high volume. And consumers are hesitant to pay for online subscriptions.
  • WordPress Creator Economies. Within WordPress there are software and content creators. Software creators the directory to serve as a centralized community and marketplace. Content creators face a bigger challenge to find their market because there isn’t a collaboration tool and algorithm like a social platform driving the creator economy of WordPress.
  • Enterprise WordPress vs. Competition. The closed platforms have appeal-single providers, monthly pricing models, built-in solutions. To customers who aren’t aware of the benefits of open source, it can be confusing to help them understand the optionality and freedom they relinquish even if the initial investment of time and money is more. Enterprise WordPress faces the challenge of crafting appealing solutions without becoming the antithesis of open source.

🙏 Sponsor: Pressable

Founded in 2010, Pressable is a world-class managed WordPress hosting provider built on the same data network as WordPress.com and WordPress VIP. With industry-leading performance, 24/7 expert support, a 100% uptime guarantee, and seamless integrations with WooCommerce and Jetpack, Pressable provides the tools you need to manage your WordPress websites and grow your business all in one place. TRY PRESSABLE→

🔗 Mentioned in the show:

🐦 You can follow Post Status and our guests on Twitter:

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

  continue reading

256 bölüm

Paylaş
 
Manage episode 354363274 series 2892891
Cory Miller and David Bisset tarafından hazırlanmış olup, Player FM ve topluluğumuz tarafından keşfedilmiştir. Telif hakkı Player FM'e değil, yayıncıya ait olup; yayın direkt olarak onların sunucularından gelmektedir. Abone Ol'a basarak Player FM'den takip edebilir ya da URL'yi diğer podcast uygulamalarına kopyalarak devam edebilirsiniz.

In 2001 Bradford Campeau-Laurion began his career in publishing technology at Forbes Magazine, which evolved into utilizing WordPress in the enterprise market. Today he leads Alley Interactive, an agency focused on publishers, non-profits, museums, and brands. Brad shares his extensive experience in publishing technology and his view of the strengths and challenges within the enterprise market of WordPress.

Top Takeaways:

  • Shifting to Paywall Content. Perhaps a major misstep in early online publishing was setting the expectation of free content. Now print subscriptions are down. Publishers can’t secure advertising without extremely high volume. And consumers are hesitant to pay for online subscriptions.
  • WordPress Creator Economies. Within WordPress there are software and content creators. Software creators the directory to serve as a centralized community and marketplace. Content creators face a bigger challenge to find their market because there isn’t a collaboration tool and algorithm like a social platform driving the creator economy of WordPress.
  • Enterprise WordPress vs. Competition. The closed platforms have appeal-single providers, monthly pricing models, built-in solutions. To customers who aren’t aware of the benefits of open source, it can be confusing to help them understand the optionality and freedom they relinquish even if the initial investment of time and money is more. Enterprise WordPress faces the challenge of crafting appealing solutions without becoming the antithesis of open source.

🙏 Sponsor: Pressable

Founded in 2010, Pressable is a world-class managed WordPress hosting provider built on the same data network as WordPress.com and WordPress VIP. With industry-leading performance, 24/7 expert support, a 100% uptime guarantee, and seamless integrations with WooCommerce and Jetpack, Pressable provides the tools you need to manage your WordPress websites and grow your business all in one place. TRY PRESSABLE→

🔗 Mentioned in the show:

🐦 You can follow Post Status and our guests on Twitter:

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

  continue reading

256 bölüm

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