Manage episode 299754086 series 2474440
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Susi O'Neill of Kaspersky. They discuss how creating a company branded podcast has helped them develop their brand in the public eye. Learn how to create a podcast for your company and how you can use it to grow in your target space. Enjoy the episode!
Chapters: 0:00 Intro 0:34 Who is Kaspersky and who is Susi O'Neill? 2:06 When and why did Kaspersky decide to start a podcast? 5:06 Thinking of your branded podcast as an audio series. 8:04 What's the production and creation process of the audio series? 12:07 Video content vs audio content (pros, cons, and considerations) 18:05 Creating marketing content for a specific medium 24:58 Branded podcasts can be for any business of any size. 28:11 The benefits of having a company branded podcast 29:31 Advice for starting a branded podcast. 31:56 Remember: Your podcast is still a podcast! Check out Tomorrow Unlocked: Fast Forward - https://www.tomorrowunlocked.com/fastforward Learn about Podbean's enterprise services: https://www.podbean.com/enterprise
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast