3. Innovation in the Time of Covd with Heather Geisler, Henry Ford Health System

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Heather Geisler is a gifted strategist and transformative leader. As Chief Marketing, Communications & Experience Officer at Henry Ford Health System, she has helped steer the organization through a global pandemic, while continuing to build innovative experience and launch ground-breaking partnerships. In this conversation, Heather shares her perspective on:
  • The rise of consumerization in healthcare and how consumer expectations are driving change
  • The trend of progressive healthcare systems hiring top talent from outside of the industry and how to set those executives up for success
  • How the COVID-19 pandemic spurred an incredible amount of innovation out of necessity and how health systems are embracing change and continuing that momentum

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