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Lou Rice co-founder of Strapsicle
Manage episode 450217500 series 1129380
İçerik Alison Morgan, Relauncher and Alison Morgan tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Alison Morgan, Relauncher and Alison Morgan veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Aussie mum Lou Rice, and her partner Ben Stainlay are founders of viral e-reader accessory Strapsicle. They were recently on Shark Tank Australia's first episode of season 6 and had 4 of the 5 sharks make her an offer!
The idea for Strapsicle came about in the early hours of the morning when co-founder Lou dozed off whilst breastfeeding and accidentally dropped the Kindle she was reading on her little one. A temporary solution created by Lou's partner with a DIY silicone strap soon became the brands product prototype.
The brand was founded with $10k and is now valued at $2.5m within just 2 years. In the 1st year of business, they sold $220k worth of product. In the 2nd year, they sold over $1.5m, giving a 750% increase in sales.
Most recently they have secured a $250k investment from 2 of the sharks in exchange for 22.5% share of the business.
In this episode we talk about the brand, product, moving to Bali and much more.
www.relauncher.com.au
www.instagram.com/relauncher_alison
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