Your Why You Do It Statement

Marketing for Coaches

Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc. While it may not seem very important, having this understanding of your values is vital when you're developing a personal brand business, because it helps attract people to you. It doesn't have to be something on a global scale like world peace or ending world hunger; you just have to know what's important to you.

In today's episode, I look at why you want to develop your "Why You Do It" statement. I talk about how developing your Why is so important for your business, and how it helps you attract the right people. I also share my big motivating why and how a nanny's Why helped win me over.

"Why you do what you do is really where you put your stamp of personality and of value into the essence of your business."- Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• What is a “Why You Do It Statement”
• Why it’s difficult to resonate with people if you only work for money
• How a candidate for my son’s nanny won me over with her Why
• What is a value statement
• My big motivating Why
• Attracting the right kind of client with your Why

Mentioned Resources:

• Book: The Values Factor, by Dr. John Demartini
• Book Yourself Solid
• Heroic Public Speaking

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