Where To Find Coaching Clients

Marketing for Coaches

“I’d love to know where you all find the people for your networking and your clients [on social media]...I’m struggling right now to get more leads, and I’d love to hear what you’re doing to get them into your network. To reach my goal of seven leads per day is proving difficult organically.” This question, which came from our Facebook page, is a good one, but it’s worrying for a couple of reasons: it overestimates the role of social media, and it places client quantity over quality.

Today, I talk about why these details are problematic. I point out this person’s assumption that you have to get clients online, and I advise them to forget that social media exists, since taking on the role of social media marketer distracts from the real work, which is coaching. I emphasize the value of a few close, quality clients over hundreds of social media leads. I explain that the role of social media is to support your connection with your hyper-local or hyper-targeted audience. I also note the power of specialization in becoming referrable.

“We are either going to be social media marketers or were going to be coaches. We’re either going to be agents of change or we’re gonna be social media marketers, and I don’t believe we need to be both.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Recognizing when focusing on social media becomes detrimental to your coaching business
• Valuing client quality over quantity
• Focusing on your local area and the power of a hyper-targeted client base
• The power of specialization

Resources Mentioned:

• The Marketing for Coaches Podcast - Ep. 56: Five Coaching Clients and a Telephone
• bookyourselfsolid.com
• Write to [e-mail]

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