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Do you need to develop a new program over 9 months? We do need to workshop new products with clients, but many believe that the only way to perfect it is through working with those clients at a cheap rate for an exceptionally long period. However, I've found that if you develop a product over several months, you're more likely to lose momentum, and quit. So why workshop a program to exhaustion when all you need is a weekend?
In today's episode, I talk about launching new products and why you don't need to develop them over months. I explain how losing momentum can derail your product, and why some products only need a weekend to workshop. I show some of the benefits of building a short course that can be turned into an evergreen program. I also provide examples of successful workshops that I ran in a short-term period and explain why I decided to not grow them further.
"Whenever you come up with a new concept, a new idea, a new offering, a new product, a new service, a new experience, a new course -whatever that might be- it's almost always a mistake to offer it as a six- or nine-month program."- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- The development process for new offers
- What happens when you commit to an idea and lose momentum
- The benefits of workshopping an idea over a weekend
- Being comfortable with not running with every product you develop
- Getting data quickly to determine if your product is helpful
- Creating recurring revenue with workshops
- How new products can not align with company goals
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