How To Be Perenially Valuable As A Coach

Marketing for Coaches

The goal of this podcast, by and large, is to be perennially valuable to you. Although actional tips are great in the moment, they’re not much use without something perennially valuable to back them up.

Today, I talk about how you can be perennially valuable to your clients. I distinguish between valuable and actionable content, and I note that the latter is rarely timeless. I explain why, though being entrepreneurial and opportunistic has its place, you can’t build your brand around timely action. I discuss why Book Yourself Solid® is perennial, noting that it’s built on philosophies rather than just tools, and I posit that, though hacks are helpful to get people to notice you, you need perennial knowledge to know what to do with that interest.

“Focus less on the tools, more on the principles, and you’ll find that you don’t have to reinvent yourself over and over again. Clients know exactly what they’re coming to you for, and you will be somebody who’s perennially valuable.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Valuable vs actionable content
• What makes perennially valuable wisdom valuable
• The importance of core philosophies
• Why you shouldn’t be focusing on tips, tricks, and hacks

Resources Mentioned:

• Book Yourself Solid
• Write to [e-mail]

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