Should I Put My Prices On My Website

Live with The Pricing Lady, the Podcast

"Should I put my prices on my website?"
Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plagues people and I don't think it's a topic worth worrying about. What's important is that you understand how to make a strategic decision about what's right for your business.
I recently ran a poll on LinkedIn around this and what happened as a result was fascinating. People we very passionate about their views on the subject - there were 3 "camps". The "yes", the "no" and the "it depends" camp. While there was a clear winner in the poll (see results here) it was interesting that each camp had significant support (i.e. votes). You're responses were very insightful too.
From the "yes" camp we heard:
"I am in team YES... I always want to know before the discovery call if I can afford..."
"If it's way out of my price range, why waste my time (and the seller's) for a discovery call."
"My prices are on my website for private clients, because I need people to book and pay the service before starting..."
The "no" camp said:
"For me this is a no - most of my services are bespoke, so the pricing varies a lot based on each client's needs."
"Advertising your prices on your website gives information to your competitors about your prices - this can be a disadvantage in some situations."
The "it depends" camp shared:
"... it very much depends on what you are selling. We sell business services and is sometimes hard because the complexity of the business and other variables drive the price..."
"It depends whether people buy online or not."
"...for 1:1 tailored courses I would say probably not, but for group courses which have a set price, then sure."
As you can see there are many opinions which is why you need to look at your business specifically.
In This Episode:
In this episode we take a deeper look at some of the things you can be asking yourself to make a decision about whether or not putting prices on your website makes sense or not. A little critical thinking here can go a long way to make this decision easier for you.
Podcast Highlights

• 0:00 Intro
• 2:02 The Best Poll Done So Far
• 3:53 Some of the Responses that I Got
• 6:01 Ask Yourselves the Right Questions
• 10:55 A Little Goody
• 11:38 Wrapping It Up

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